What is Google My Business? GMB is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more. If you're just getting started with local SEO, your Google My Business listing is a great place to focus your early efforts. After all, when people search for a product or service near them, they're usually very close to making a purchase --  one in two people  who conduct a local search (think "watch repair near me") visit a store that day. So it's important the information about your business that shows up when people search Google is as accurate, complete, and optimized as possible. To learn how to create your Google My Business account, verify your business, and make its listing as strong as possible, read on.  1.      Create an ...